When selecting an employee benefits broker, cost is just one piece of the puzzle.
In my role as Acadia Benefits’ Relationship Manager, I talk to many employers in the region about the tools and resources our team offers. HR professionals and business owners often prioritize cost, which is understandable. However, while staying within budget is crucial, the true value of a benefits partner is worth much more. The right broker partnership can have a profound impact on your business, influencing everything from employee satisfaction and retention to legal compliance and overall organizational health.
As January 1st renewals quickly approach, this is a great opportunity to look at the relationship you have with your current benefits advisor to ensure you and your employees are getting the services and support needed. Here are the key factors to focus on to ensure you choose the right partner for your business:
- Knowledge of your business: Your advisor should be an extension of your team and understand your short and long-term business goals. An advisor who knows your business can better support your efforts in recruiting and retaining great employees within budget.
- Expertise and industry knowledge: The world of employee benefits is complex and forever changing. Your advisor should provide regular updates on what is happening with proposed and newly passed legislation that impacts (or may impact) your company.
- Value-added services: The role of a benefits broker has evolved beyond simply offering health insurance plans. A well-rounded broker should offer a wide range of services, including employee advocacy, compliance support, employee education, wellness programs, and data analytics.
- Service and support: Excellent customer service is non-negotiable. Your broker should be responsive, proactive, and committed to providing ongoing support throughout the year. A broker who prioritizes customer service will help ease the burden on your internal teams and ensure that your employees feel supported and valued.
- Employee engagement and communication: Effective communication is key to maximizing the value of your benefits program. A great broker will offer tools and strategies to help educate your employees about their benefits options and encourage them to take full advantage of what’s available.
- Technology integration: In today’s digital world, the integration of technology into benefits management is essential. Your broker should offer robust technology solutions that streamline benefits enrollment, administration, and reporting.
- Long-Term partnership: Employee benefits are an ongoing, evolving aspect of your business, and you’ll want a partner who is committed to your success over the long haul. A broker who demonstrates a genuine interest in building a long-term relationship with your organization will be more invested in your success and better equipped to adapt to your changing needs.
Selecting the right employee benefits broker is a critical decision that can have lasting impacts on your business. Beyond cost, it’s essential to consider a partner with deep expertise, comprehensive services, and a commitment to exceptional customer support. An experienced broker will offer advanced technology, ensure compliance, and align you with your long-term business goals. The true value of a benefits broker lies in the positive impact they can have on your employees and your organization as a whole.
Please call or email if you are interested in learning more about Acadia Benefits. Let’s connect to discuss how we can enhance your benefits program and support your team.
Sarah Tirado
Relationship Manager
207.888.2504
STirado@AcadiaBenefits.com
Born and raised in Maine, Sarah uses her knowledge of the local landscape to build connections with area businesses. She shares information with potential customers on how our Acadia Benefits team can support their efforts to provide the best benefits to their employees.
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